Just Because People “Google” Stuff Company Shouldn’t Lose Trademark

by Greg Sterling
To Google something has come to mean looking it up online. As the saying goes, “Google is a verb.” However that usage hasn’t yet become common or “generic” enough to justify stripping the company name of its trademark protection. That finding was recently made by a federal court in Arizona (see opinion below). The court ruled in Google’s favor on a motion for summary judgment to end the case.Read the full article