Macy’s Expands Shopkick Beacons to Stores Across the Country

by Mason Lerner
Macy’s just made a big bet on beacons — the proximity messaging technology widely hailed as a key ingredient in the future of retail. The company says it plans to expand its partnership with the Silicon Valley-based Shopkick from a small pilot in the retailer’s flagship stores in New York and San Francisco to a national roll-out that will include over 4,000 beacons in Macy’s ...Read the full article