Macy’s Takes iBeacon Technology Nationwide, Installing More Than 4,000 Devices

by Amy Gesenhues
Macy’s will soon be giving extra shopping love to consumers nationwide via its shopBeacon program. After a beta run during last year’s holiday season at two flagship stores, Macy’s says it’s broadening the use of the shopBeacon technology to all Macy’s locations during the coming weeks. The shopBeacon program involves the integration of iBeacon’s technology with the Shopkick app.Read the full article