Marketing without buyer personas is like taking a roadtrip without a map

by Jeff Ogden
That tweet came from a marketing company called Moveo and they are so right. moveo3:06pm via Hootsuite @fearlesscomp Marketing without buyer personas is like taking a roadtrip without a map… Most businesses lack deep insights on why and how buyers buy from them. “It’s not enough to know who you’re targeting. You must know why they act and how they buy. ” – The Buyer Persona Institute.Read the full article