Native Adpocalypse! The NYT Sponsors an Upworthy-Style Listicle on Mashable

by Joe Lazauskas
“​11 Inspiring Videos That Will Restore Your Faith in Humanity” sounds like your standard Tuesday-morning Upworthy offering, but it’s actually a “Brand Speak” post on Mashable paid for by The New York Times. Those 11 inspiring videos are all original feel-good New York Times productions, and as Digiday’s Lucia Moses noted this morning, the ad is intended to drive subscriptio ...Read the full article