Nike Phenomenal Shot: The Technology Behind the Real-Time Campaign

Remixing unforgettable moments in real time It happens every four years. Fans around the world simultaneously cheer as amazing World Cup moments unfold. As part of the latest Google Art Copy & Code collaboration, Nike partnered with Grow, Wieden+Kennedy, Mindshare and Goo Technologies to create a new way of tapping into the real-time energy of live sports all across the web.Read the full article

Nike Football: The Last Game ft. Ronaldo, Neymar Jr., Rooney, Zlatan, Iniesta & more

'The Last Game' is a story about risky football versus safe football. The scientist and the clones want to prove that riskless football is more effective. Ronaldo Fenomeno and the original players disagree, and they are willing to risk everything to prove the scientist wrong. There is only one way to know who is right: the Last Game. Featuring (animated): Cristiano Ronaldo, Wayne Rooney, Neymar Júnior, Zlatan Ibrahimović, Andrés Iniesta, David Luiz, Franck Ribéry, Tim Howard and Ronaldo Fenomeno. Register for the new Nike Football App and get the gear to Risk Everything at: USA: http://www.nike.com/soccerapp Brasil: http://www.nike.com/futebolapp Latin America: http://www.nike.com/futbolapp Rest of World: http://www.nike.com/footballapp


Art, Copy & Code: Behind the Nike Phenomenal Shot Technology

Nike & Google teamed up to deliver real-time ads that let fans celebrate, remix and share memorable sports moments, as they unfolded. Here, Grow & Google unpack the technology used to bring to life the immersive, 3-D mobile experience. For more, check out http://www.artcopycode.com/campaign/nike #artcopycode