Passbook & Apple Pay: What’s Next And How Marketers Can (And Must) Capitalize

by Alex Campbell
As we learned on September 9, Apple is putting Passbook at the center of its Apple Pay system, which I believe will make Passbook one of the most frequently used apps on every iPhone. This move is easily one of the two or three most groundbreaking moments in mobile history — and one I will always remember.Read the full article