People who like this stuff...

by Seth Godin
like this stuff. When you work in a genre (any genre), break all the rules at your own peril. Sure, you need to break some rules, need to do something worth talking about. But please understand who the work is for. If it's for people outside the genre, you have a lot of evangelizing to do. And if it's for those that are already in it, you can't push too far, because they like the genre.Read the full article