Shining Light on “Dark Social” Sharing

by Mael Roth
Other Networks, Shared Media Published 4 hours ago | By: Maël Roth In late 2012, Alexis Madrigal, senior editor at The Atlantic, published an article titled “Dark Social: We have the whole history of the web wrong.” The article did not go unnoticed: over 5,000 tweets, nearly the same amount of shares on Facebook and 2,100 pluses on Google+.Read the full article