Tweets from the seat: Inside Charmin’s social media strategy

by Tanya Dua
When a brand takes it upon itself to become a publisher, it is incumbent upon that brand to create relevant content. Which is all well and good when you’re as interesting and dynamic as, say, GE. But what if you’re a brand associated with some of life’s less savory necessities? What if you’re Charmin? With a presence on Twitter, Facebook, Google+, YouTube and Vine, Charmin is ...Read the full article

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