U2 Demands Relevancy, Pisses Off Millions

by Geoff Livingston
Five hundred million people received a complimentary copy of U2′s new album Songs of Innocence last week. People are not happy about the forced music download, dubbing it spam. Perhaps in U2 and Apple’s joint bid for staying power and relevance they went too far. Some PR experts dub the move a forced purchase. What Songs of Innocence really teaches us is the importance of opting in.Read the full article