Visa Takes Over Madison Square Park With Giant #StartWeekending Installation

by Steve Hall
Yesterday, with help from MRY, Visa erected a large chalk board in Madison Square Park in New York City. The board read, “I want to be…” and the rest of the board was just a bunch of blank lines for people to fill in what they’d like to be doing. The installation is part of the brand’s broader #StartWeekending campaign that encourages people to engage in weekend-like activit ...Read the full article