What U2 and Beyoncé Can Teach Us About Audience Engagement

by Amanda Walgrove
I remember the first time I was bitten by the Apple bug—that first time I really had to get my hands on a product because it was so cool. It was about a decade ago, back when Apple introduced mobile music to the masses with that beautiful commercial with U2 singing “Vertigo,” the bandmates’ silhouettes rocking out against neon backdrops.Read the full article

Apple iPod - U2 Vertigo Ad