Facebook’s Atlas Undergoes Facelift, Inks Omnicom

by David Cohen
Atlas, formerly Atlas Solutions, the ad network Facebook acquired from Microsoft in February 2013, is undergoing a revamp, and advertising holding company Omnicom – parent of agencies Omnicom Media Group, BBDO and TBWA Worldwide – is on board as the first customer, Ad Age reported. According to Ad Age, Annalect, which houses Omnicom’s data-management platform, and automated- ...Read the full article