How Burberry and Topshop used social to rule at London Fashion Week

by David Moth
London Fashion Week is over for another year, and what a week it's been. The Econsultancy content team have been to exactly zero catwalk shows and no glitzy parties, and quite frankly we're exhausted. Thankfully our friends in the world of fashion were kind enough to share all the glamour via social media, so we have a fair idea of what went on at the major fashion shows.Read the full article

A new way for you to make purchases on Twitter

Topshop's Social Catwalk with Instagram + Facebook

On Sunday 14th September at 3pm GMT Topshop Unique reveals it's most social catwalk show yet. In a fashion week first, we'll be presenting looks from the Unique SS15 collection not on the runway but exclusively on Facebook immediately after the close of the show. What's more, it's our very first click-to-buy collection, allowing you to own a piece of the runway instantly while watching it live on Plus, we're getting some insta-love! This season five handpicked instagrammers will be reporting live from the Topshop showspace giving you a completely unique view of our SS15 show. Near Oxford Circus? Head to our flagship store to watch the show live streamed in our window and see yourself appear on screen by sharing your look with hashtag #TopshopWindow. Music: Losing on You by Peace Buy the track:​