How demographics, devices and enterprise are shaping the future of mobile commerce

by David Bowen
Mobile commerce is very much here and now. A fifth of all online spend now is now on mobile, accounting for around £8bn. That's a huge figure, and it's only going to increase. So what are the key trends that are driving this growth? We've highlighted three here. Mobile first millennials People of all demographics are shopping on their mobile device, but there's a strong correlation with age.Read the full article