How Intel doubled its blog traffic in less than a year

by John Mcdermott
Luke Kintigh has figured out how to play brand publishing “Moneyball.” “Moneyball” was the book — and more recently, the movie — about how Oakland Athletics general manager Billy Beane used statistical analysis to build a competitive baseball club with a small budget. Kintight used it as inspiration when he set out this January to grow Intel’s blog audience.Read the full article