ING Bank Turkey's Mobile-First Strategy and AdWords Campaign Help Quadruple Consumer Loan Sales

ING Group is a global financial services company operating in banking, insurance and asset management areas. ING Bank, which operates 350 branches in Turkey, perceived the rise in mobile and cross-device usage as a key opportunity, seeing mobile as the heart of banking in the future. "In Turkey, mobile grows with tremendous speed," explains Feyza Tamer, the company's senior v ...Read the full article