Larger iPhones: How Might They Impact Advertisers?

by Andrew Waber
As part of Apple unveiling two newly resized iPhone models, the iPhone 6 and iPhone 6 Plus, on September 9, 2014, the company also announced an upcoming watch and new payment system. While retailers and application developers are likely most excited about the aforementioned Apple Pay, those outside the direct transaction ecosystem, such as online advertisers, may find the bi ...Read the full article