The Foundation of Understanding How KISSmetrics Works: People, Events and Properties

by Zach Bulygo
The best way to get started with KISSmetrics is to understand people, events, and properties. People are the actual people (not pageviews) who visit your site, events are any important actions they take, and properties are any additional information about those people. In this post, we’ll break down these three types of data. We’ll start by explaining how KISSmetrics tracks actual people.Read the full article