Think Different: Regulated PR and Mythical Formulas

by Brian Conlin
If Day 3 of AMEC’s Measurement Week in NYC had a one-word theme, it might be “different.” Laura A. Grover, senior digital strategy director at Quintiles, discussed how regulated industries use social media, while providing universal social best practices. After that, K.C. Brown, general manager of Cision Global Analysts, discussed why measuring PR doesn’t have a one-size-fits-all formula.Read the full article