This free pine tree reminded me of 2 key marketing trends

by Jay Baer
Today, I am holding this pine tree. Now that may seem like a curious thing and perhaps it is, but this pine tree is a terrific example of two marketing trends. Give Value and Create Conversation First, this pine tree is is a fantastic instance of marketing sideways. Marketing Sideways is where you don’t talk about your products and services per se, but talk about something el ...Read the full article

You Can Learn a Lot From a Pine Tree - #JayToday

There are 2 marketing trends that we can glean from a pine tree: 1) Marketing sideways: It's not always about your products and services. Sometimes, it's taking something that would be useful to your customers and giving it to them to offer additional value. This pine tree, for example, was provided to a friend by their real estate company to make their yard more beautiful. 2) Small business: In addition to a free pine tree, the real estate company offered $1,000 off the next real estate purchase. This is a great way to create loyal customers, especially for smaller businesses that can offer that personal touch. Speaking of real estate, my new ebook, Youtility for Real Estate, is now available for pre-order here: http://www.amazon.com/Youtility-Real-Estate-Professionals-Specialfrom-ebook/dp/B00MNNAOPS SUBSCRIBE: https://www.youtube.com/jaybaer00 SPROUT SOCIAL SHOUT OUT Today's Sprout Social shout out goes to Adam Buchanan (http://twitter.com/adam_buchanan), who does social media for Cabela's, and this very pine tree was found in his yard! OUR SPONSORS Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter. ABOUT JAY TODAY Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.


Choice Isn't Always the Answer - #JayToday

After an experience in a hotel with the famous Sleep Number bed, I realized that having the option to choose my sleep number when I wasn't familiar with it wasn't easier for me - it was harder. And this same paradox of choice plagues businesses just as much as it plagues travelers. If you offer too many choices, people will get lost and give up. I see this most commonly on business websites, where multiple links, navigation bars, and color schemes take away from what exactly the company wants me to do on their site. Remember only include options on your website that either drive a specific behavior or lead someone directly and consistently to your desired funnel. SUBSCRIBE: https://www.youtube.com/jaybaer00 SPROUT SOCIAL SHOUT OUT Today's Sprout Social shout out goes to Lee Odden (http://twitter.com/leeodden), who runs the TopRank Online Marketing Blog (http://www.toprankblog.com/) and consults on all things digital marketing and social media. OUR SPONSORS Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter. ABOUT JAY TODAY Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.


Seriously Golf? Are You That Stupid? - #JayToday

THE SHOW Today's episode comes to you live from Fargo, ND, where a new announcement from the PGA is sparking some serious debate. The Ryder Cup has banned the use of social media by fans and players. Seriously? This is the most ridiculous concept I have ever heard of. Perhaps they're trying to protect their video rights, or perhaps they are living in the stone age, but this is a terrible decision. The PGA is absolutely insane. And they'll realize it soon after this event. SUBSCRIBE: https://www.youtube.com/jaybaer00 SPROUT SOCIAL SHOUT OUT Today's Sprout Social shout out goes to Josh Lysne (http://twitter.com/jlysne), who work for Flint and Ad Farm and is a good friend and client of Convince & Convert. OUR SPONSORS Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter. ABOUT JAY TODAY Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.