Why Do People Trust J.K. Rowling More Than Queen Elizabeth? The Power of Social Storytelling

by Shane Snow
Some time ago, I asked 3,000 people who they’d trust more as their leader: J.K. Rowling or Queen Elizabeth. The winning answer—and the landslide with which it won—surprised me. People picked Jo Rowling. And, I realized, I think I would, too. But the question is: Why? Why would we trust the children’s book author over the monarch, the storyteller over the woman who’s spent her ...Read the full article