10 Awesome Testing Ideas From the Conversion Pros at Call to Action Conference

by Amanda Durepos
Are you blindly following “best practices”? Summon your inner mad scientist and put your assumptions to the test. Image by Julochka via Flickr. When optimizing landing pages and marketing campaigns, many marketers look to the pros for advice. Conversion rate optimization veterans have spent much time in the testing trenches, where they’ve both triumphed and seen epic conversion fails.Read the full article