4 ways magazines are making video work

by Lucia Moses
Magazine publishers have plowed money and resources into video. The reason is obvious: Video advertising is a booming market, with plump ad prices that dwarf the CPMs display ads fetch. But the devil is in the details or, more precisely, in the execution. There are internal challenges to organizing to create video — just ask Condé Nast – in addition to problems around generati ...Read the full article