Aldi vs. Lidl: how do they use Facebook and Twitter?

by David Moth
Lidl surprised consumers in the UK recently with its new TV campaign that aimed to alter perceptions of the brand. Popular opinion suggests that you get what you pay for at Lidl, so the products match the low, low prices. However the #LidlSurprises ads play on that image by showing consumers who are pleasantly surprised at the quality of the retailer’s various produce.Read the full article