‘Everyone’ is Not a Demographic: A Guide to Target Markets for Small Businesses

by Dan Shewan
If you run a small business, maybe you have an idea of your target market. However, a vague idea is not enough to compete in today’s ruthless business environment. Without detailed knowledge of your target market, you could be losing business to your competitors or missing out on opportunities to increase sales. Just don’t target your customers with a compound hunting bow.Read the full article