Guest checkout test: which of these 30 UK retailers force users to register?

by Christopher Ratcliff
Forcing users to register their details before they checkout is one of the quickest ways to lower your conversion rate. Once a customer is ready to buy something from your store, presenting them with page after page of forms in which they need to fill out the most unnecessary of personal details is a sure fire way to litter your site with abandoned baskets and disgruntled customers.Read the full article