How Jack Daniel's uses storytelling to personalise the brand

by Matt Owen
Jack Daniel’s is a universally recognised brand, but often for different reasons. Most of its marketing focuses deeply on heritage and tradition. A down-home, deep fried sense of warm hospitality that permeates its ads and copy like a gentle waft of charcoal. It’s also permeated by images of Lemmy pouring it on his cornflakes after a night on the Sunset Strip.Read the full article