In Content Marketing, every word matters. Thus Buyer Personas matter!

by Jeff Ogden
In order to use the right words in Content Marketing, buyer personas are essential. There is a great post at the Buyer Persona Institute by Adele Revella, a good friend of mine, entitled Make Every Word Matter (and Make Sure Your Buyer Personas Tell You How) Buyer personas are developed by talking to the right customers, asking the right questions and documenting the facts learned the right way.Read the full article