Learning content marketing ROI from Kraft Foods

Last week I found myself in Cleveland for Content Marketing World 2014, a huge event with 2,500 attendees and around 50 sponsors. Joe Pulizzi and his team have grown this conference year on year, riding (and contributing to) the ever-growing content marketing wave. Kevin Spacey gave the final keynote, capping a fascinating few days with what was a pretty interesting discuss ...Read the full article