‘Legacies’ Open Door to ‘Pure Plays’ With Local Media Consortium

by Tom Grubisich
“Legacy” publishers — newspapers and broadcast stations — took a huge hit in audience and revenue as local news migrated to the digital space, where “pure-play” competitors abound and advertisers have more choices about how and where to place their messages. To try and reclaim the billions of dollars of revenue they were losing, many newspaper publishers partnered with Yahoo ...Read the full article