Manufacturing Amazing: MTV Star Rob Dyrdek Reveals How Brands Can Become ‘Irresistibly Shareable’

The story of Rob Dyrdek goes a little something like this—talented skateboarder quits high school to turn pro at 16, becomes an influential skater and serial entrepreneur, realizes the power of storytelling, and catapults himself into the mainstream as one of the biggest stars in MTV history. My accidental friendship with Rob began with a “holy shit” moment while sitting on my couch years ago.Read the full article

DC SHOES: KEN BLOCK GYMKHANA TWO THE INFOMERCIAL

DCSHOES.COM/GYMKHANATWO Riding on the success of the first Gymkhana Practice video that grabbed the attention of over 20 million viewers worldwide, the Gymkhana TWO video takes infomercials to the next level. Unlike other infomercials, this one sells the products with great action, cinematography, and a dramatic driving performance—and, no stereotypical cheesy informercial pitchman! Produced specifically to market Blocks first-ever Rally TeamWorks Collection, the new video is filled with great driving stunts, surprises, explosions, and a guest appearance from DC team rider, Rob Dyrdek. Filmed at the Port of Los Angeles, expect non-stop motor sport eye-candy as Block hits the all-new course in a custom tuned, high performance, and brand-new Subaru Impreza WRX STI. Visit dcshoes.com/gymkhanatwo for more photos and info on the high-performance video and Blocks complete Teamworks Collection. For more information check us out at http://www.dcshoes.com


DC SHOES: GYMKHANA 2.1, BLOCK vs DYRDEK

As seen on MTVs Rob Dyrdeks Fantasy Factory, Gymkhana 2.1 takes the epic cinematography and driving from DC Co-Founder and Rally Team Member Ken Block that youve come to expect from the Gymkhana videos and mixes in Rob Dyrdek in his comical and somewhat powerful miniature version of Blocks rally car. The two, who have worked together and been good friends since Dyrdek joined the DC skate team in 1995, decided to get the shifter car built and film the clip when Dyrdek made an appearance in the Gymkhana TWO video earlier this year. A custom mold was made to build the shifter car nearly identical to Kens Subaru WRX STI (except for the head-out-the-roof part). The team at Vermont SportsCar wrapped the shifter in the same graphics as Blocks competition rally car, and a custom fireproof, FIA certified driving suit just like Blocks was even made for Dyrdek. The Gymkhana 2.1 video features all the near run-overs, drifting, racing and shenanigans that occur when two unique individuals like Dyrdek and Block hit the tarmac in polar-opposite-sized whips. For more photos and info on Gymkhana 2.1, check out dcshoes.com/auto. For more information check us out at http://www.dcshoes.com


Rob Dyrdek Monster Tattoo

I had a full back piece Monster Tattoo done yesterday by my good friend Jun Cha. Monster has supported not only me but my companies as well along the way. I am in stores worldwide, they sponsor my sports property Street League Skateboarding and so much more. This is permanent brand dedication.


Big Black and Rob Dyrdek(DC Video)

Big Black and Rob Dyrdek(DC Video)



  • America's Coolest Workplace

    inc.com - 12 readers - Pro skateboarder Rob Dyrdek has built a business empire of more than a dozen ventures. They are all run out of the Fantasy Factory, his office near Los Angeles, which features an indoor skate plaza. Take a look inside America's coolest workplace.