Now See AdWords ROAS In Google Analytics

by Ginny Marvin
AdWords advertisers can now see Return on Ad Spend (ROAS) from their campaigns in Google Analytics. ROAS will replace the Return on Investment and Margin metrics that were previously available in Analytics. Return on ad spend metric calculates the amount of revenue earned for each dollar spent on AdWords. In Analytics the revenue is based on either e-commerce revenue and/or goal value.Read the full article