Who’s really to blame for ad fraud?

by Ricardo Bilton
Ad fraud is the ultimate case of who done it? Nobody argues there’s a problem, but as for who is to blame … well, that’s where things get dicey. This much is for sure: ad fraud, and your definition of what constitutes it may vary, has gone from being viewed as a basic cost of doing business to becoming one of the biggest issues facing the online ad industry.Read the full article