Don’t Forget to Invest in Content (Not Just “Content Marketing”)

by Lisa Barone
More and more clients are beginning to understand the benefits of content marketing. Sitting at the table, I've found I'm having a far easier time "selling" clients on the importance of creating that culture video, putting together that marketing ebook or using animation to tell stories in unique ways. Clients are riding the content marketing bandwagon, and they get it. It's great.Read the full article