Getting Inspired: 5 Ideas to Help Refresh Your Ad Copy

by Diane Pease
Refreshing ad copy is one of those optimization tasks that I have a very bad habit of putting off. For me, writing ad copy requires a certain Zen -- a deep concentration and focused frame of mind. And let's be honest -- when you're trying to manage PPC campaigns every day, it's tough to tap into that creative mojo when you need to.Read the full article