How News UK tackles native advertising

by Chris Smith
News U.K. is the latest publisher to give its content-marketing offering a revamp to tap into interest in native ads. In doing so, it’s aim is to stand out from the growing numbers of content agencies by hiring one of its senior editors, rather than bringing someone from an advertising background. After 12 years at the company, editor of The Sunday Times’ Style magazine Tiffan ...Read the full article