LinkedIn takes steps toward an ad network

by John Mcdermott
With its recent acquisition of Bizo, LinkedIn is building out what some say will be one of the more powerful ad networks available, giving it the opportunity to further cement itself as the premiere platform for business-to-business marketing. LinkedIn will be able to sell B2B ads that exist on either end of the purchase funnel: highly targeted, off-site display ads for direct ...Read the full article