The Anatomy of a Meaningful Community

Posted by loganlenz What's the default reply to naysayers who claim social media never yields a positive ROI? "Build a community!" But it's not just about building a community anymore. Too many marketers quantify "community" with meaningless numbers. That's why the reply must be tweaked a bit. "Build a community THAT CARES!" “Where is everybody?” are the words typically mu ...Read the full article