The Cure to CMOs’ Top 3 Concerns: Smarter Content Marketing

by Amanda Walgrove
Content Marketing, Earned Media, Owned Media What keeps CMOs up at night? According to a recent survey from Korn Ferry, via MarketingCharts, the top three answers are: Creating sustainable and engaging customer relationships and improving the customer experience Taking advantage of digital trends in social and mobile Demonstrating marketing’s ROI The good news is each of these three top co.Read the full article