Watch Gatorade Tell a Derek Jeter Story That’s Making Red Sox Fans Tear Up

by Joe Lazauskas
The Instagram era has been called the age of instant nostalgia, and that effect has come to branded content with beautiful results. Today, Gatorade released a “thank you” letter to Yankees fans from Derek Jeter in the form of a short video, “Made in New York Ft. Derek Jeter.” Shot in black and white, it’s a stunning portrait of “The Captain” as he makes his way t ...Read the full article

Gatorade | Made in New York ft. Derek Jeter

Ahead of his final playing days, Derek Jeter soaks in the atmosphere on a walk in the Bronx.