Conflict agencies: a competitive solution or just more headaches?

This article was written by Sizmek Global GM Mike Caprio Since the rampant consolidation of the 1990s, agency holding groups have vacillated between coupling and decoupling their assets to capture the largest share of marketing dollars. One of the shrewdest tactics was creating a “conflict agency,” which allows the holding group to add a competing brand to its agency roster.Read the full article