This Week in Content Marketing: Was Apple’s U2 Giveaway Creepy or Smart?

by Joe Pulizzi
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Robert and I debate whether Apple’s decision to give away 500 million copies of U2′s new album was a brilliant content marketing coup or a creepy cautionary tale. We marvel at the growing number of software solutions for content marketers, and explore the growing ...Read the full article

It's Payback Time

Their world is in the grip of a lethal outbreak. A mysterious blue substance is leading to catastrophic destruction. Who is behind it all?

Credits:
Client: Channel 4 Television / CRUK
Product: Stand Up to Cancer
Title: ‘Payback Time’
Length: 120”, 90”cd, 60”cd, 40”cd, 20”cd
Agency: 4Creative
Creative Directors: Chris Bovill / John Allison
Creative: Pablo Gonzalez de la Pena
Agency Producer: Shananne Lane
Group Business Director: Olivia Browne
Business Director: Kuba Wieczorek
Group Marketing Manager: Charlie Palmer
Marketing Manager: Daisy Mount
Production Company: Nexus
Director: Smith & Foulkes
ECD: Chris O’Reilly
Producer: Tracey Cooper
Production Manager: Fernanda Garcia Lopez
Technical Director: Dave Walker
Art Director: Daniel Burgess
Design: Renaud Futterer
Character Modeler: Sohrab Esfehani
Character Modeler: Denis Bodart
Modeler: Margherita Balestri
Animator: Dominic Griffths
Animator: Sergei Shabarov
Rigger & Animator: Paul Tempelman
Animator: Benoit Lecailtel
Matte Painter: Adam Willis
Matte Painter: Yohann Auroux
Texture Artist: Camille Fourniols
Texture Artist: Alex Veux
Texture Artist: Roxane Martinez
L&R: Michal Firkowski
L&R: Denis Bodart
L&R: Francois Mancone
L&R: Camille Fourniols
L&R: Jeremi Boutelet
Compositor: Elliott Kajdan
Compositor: Rob Ward
VFX: Claire Pegorier
VFX: Thanos Topouzis
Editor: Paul Hardcastle @ TRIM
Grade: Mike Skrgatic @ Time Based Arts
Sound Design & Mix: Anthony Moore, Dan Beckwith & Tom Joyce @ Factory
Sound Producer: Lou Allen @ Factory
Music Production: Company: SIREN
Music Producer: Sean Atherton & Sian Rogers
Music Composed by: Alex Baranowski
Music Production Company: SIREN
Music Producer: Sean Atherton & Sian Rogers
Music Composed by: Alex Baranowski
Live Action Production Company: 4Creative
Live Action Director: Keith McCarthy
Live action Producer: Shananne Lane
Director of Photography: Christopher Sabogal
Live Action VFX: MPC
Live Action Grading: George K @ MPC