What everyone reads

by Seth Godin
Everyone used to read the morning paper because everyone did. Everyone like us, anyway. The people in our group, the informed ones. We all read the same paper. Everyone used to read the selection of the book of the month club, because everyone did. And everyone used to watch the same TV shows too. It was part of being not only informed, but in sync. Today, of course, that's awfully unlikely.Read the full article