Brand Content Just as Trustworthy as Editorial Content

by Krystal Overmyer
Content Marketing, Earned Media, Owned Media, Paid Media, Shared Media New research from Vibrant Media suggests that consumers are less cynical about branded content than previously assumed. Vibrant reports that in a survey of 1,000 Americans between ages 13 and 64, approximately 33 percent said they trust brand content, while a similar 35 percent reported they trust conten ...Read the full article