Clicks, Customers, and Cashflow, Part Three: Profit

by David Rothwell
(Part 3 of a 3-part series; read parts 1 and 2.) We’re passionate about profit. It may sound obvious, but your business exists to earn profit. Many AdWords managers obsess over clicks, CTR, Quality Score, Impression Share, Cost per Click, Ad Position, Cost per Acquisition, and so on. While these are “noble pursuits,” for my clients (and me) they have to take second place to profitability.Read the full article