Digital innovation puts us all in the software business

by Dave Wieneke
Guess what? You’re not in the business you think you’re in. I don’t mean this like one of those these-are-not-the-droids-you-are-looking-for Jedi mind-tricks but as a statement of fact. No matter what else you may do, if you rely on digital technology, and who doesn’t, then you are in the software business too. Doubt it? Consider how your company does what it does.Read the full article

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