How Starbucks Turned the Pumpkin Spice Latte Into a Marketing Jackpot

by Sarah Burns
Today marks the official end of summer, which has us thinking about fall leaves, chunky sweaters… and the return of the pumpkin spice latte. We don’t care if you line up to order it in yoga pants, Ugg boots, a hoodie and an iPhone 6. We’re not here to ridicule the millennial favorite, somewhat “basic,” beverage of the decade with 20 million sales a year.Read the full article