How to Master PR Measurement

by Erin Feldman
We sometimes view measuring our PR as a way to prove our worth to stakeholders, but measurement exists for another reason. According to Kami Huyse, founder of Zoetica Media, measuring and analyzing our data provides us with three results: Diagnose. We see what efforts worked and which ones didn’t. Prioritize. We can make more strategic decisions and make better plans for the future.Read the full article